Are you ready for the EU Cookie Directive deadline? NO? Never fear…
In order to get permission you are forced to either stop site visitors when entering your site with a pop up and demand permission at that point, OR use a banner at the top or bottom of your website asking nicely. The first option is intrusive and may well put a lot of visitors off your website altogether. The second option risks being ignored by people who just don’t understand what they’re agreeing to.
What does that mean? Any tracking cookies won’t work – a missed opportunity to gather some useful data, potentially on a large chunk of your website’s visits. Also any cookies that help to make the visitor’s website experience more customised and enjoyable won’t work. Oh and not forgetting: if you’re running ads on your website that are highly targeted to the visitors, they also won’t work without getting cookie consent. If this is your website’s source of revenue, it’s a big problem!
What does the EU Cookie Directive mean to you?
You can either:
- Ignore it (and risk hefty fines)
- Install the ability to request permission BEFORE using cookies on your website
How can you comply with the EU Cookie Directive?
If you are a bit more comfortable with coding or have a web designer you can install some code in the header of your website, available from SilkTide which has great functionality. It’s the option I’ve opted for with my sites because I feel its more intuitive.
If you want to know how to install it in WordPress: choose your settings > copy the code > in your WordPress site you MAY have the option to edit your theme by going to Appearance > Editor. Ensure that your current theme is selected from the drop down > click on the Template file on the right hand side called ‘header’ > search for and install your code just before that. Update file and Voila!
- If you have WordPress install the EU Cookie Directive plugin mentioned in the video
- Alternatively install the code from SilkTide
- Consider getting your site reviewed by the experts – SilkTide offer the ability to test your compliance
- Do you think this EU Directive is a crock of ****? Then join the debate on the EU Cookie Directive and sign the petition here and comment below!
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You may also enjoy this video from SilkTide (do you get the feeling that I appreciate SilkTide a little by now?) which very intelligently communicates just what this whole Cookie Directive is about!
REMEMBER: I am not a lawyer and you must make sure you understand the EU Cookie Directive fully yourself. The following sites could be very helpful and the surest way to know that you’re protected is by getting an audit or report done by an expert.